Tourism Promotion Area
Why is a Tourism Promotion Area (TPA) important to Pierce County?
Pierce County offers great potential as a travel destination, with many lodging properties offering a variety of experiences. But the budget currently allocated for coordinated tourism promotion is small – much lower than other destinations competing for the same business. With a TPA funding mechanism, a marketing plan approved by a designated committee comprised of PCLA members can be executed.
TPA funds can be allocated to new targeted sales and marketing programs including:
- smaller meetings & events
- multi-property meetings & events
- niche markets including geotourism
- partnering with national and international tour companies to add Pierce County product to itineraries
- fam tours for targeted customers
- aggressive PR programs including press/travel writer tours and coverage
- sporting event marketing enhancement
Our support of the implementation of a TPA is critical if we are to move forward with aggressive sales and marketing initiatives that will build incremental room nights.
